Burger King 
"Valentine's Day
 Adult Meal"

Idea - Burger King Offers an Adults-Only Valentine's Day Meal, With a Different Kind of Toy Inside;)

A Tiny Promotion in Israel → A Global Sensation

Burger King created a special Valentine’s Day “Adults Meal” for 18+, available only after 6 PM. The meal came with two Whoppers, two packs of French fries, two beers, and a romantic “adult toy” inside.

Description:

A bold and playful Valentine’s Day campaign by Burger King featuring a themed “Adult Meal” designed for couples. This humorous and creative concept gained widespread attention, topping Google Trends in the USA and earning extensive media coverage for its fresh take on holiday marketing.

Role: Design concept/Art Director

Featured In:

The campaign was covered by major global media outlets, including: New York Times, Fast Company, Mashable, The Telegraph, Cosmopolitan, Adweek, USA Today, Glamour, Eater, Haaretz, and many more.

Results: • +60% increase in sales • Became No. 1 Google trend topic in the US on Valentine’s Day • All Adults Meals sold out within 4 hours • 608 million media impressions • $6 million in earned media • Featured in headlines in over 50 countries

Shortlisted in Cannes Lion festival.