Ad
Made advertising less boring, got some Cannes Lions for it.
Before jumping into tech, flipped the script on social campaigns at Leo Burnett. Favorite move? Replaced 40,000 disabled parking signs across Israel with portraits of real people - "People not Symbol campaign". Parliament doubled the fines after that one. Sometimes the best tech is just making people face reality.
Role : Creative Concept, Art Director. Awards: Proud winner of a Cannes Lion for this campaign.
Also created that Burger King campaign everyone talked about -- hit #1 on Google trends and got The New York Times, Fast Company, and Cosmopolitan fighting over who covers it first. Pretty wild seeing USA Today and Mashable amplify a fast food story into a cultural moment.
HIGHLIGHTS
- Picked up Cannes Lions
- Built stuff for Samsung, P&G, Burger King, Arkia, Yamaha, AEG, Kia y etc.
- Made headlines in global media
- Actually changed some laws in Israel along the way
- Got featured at Cannes Festival twice
Drop me a line if you're into breaking conventions: mila@beau.to