Tres Comas

A triptych that decodes the startup success formula through three interconnected paintings.

The Idea:

Inspired by Silicon Valley's "three commas" billionaire reference, I reimagined the concept to represent the three vital pillars of startup success: committed investors, happy customers, and dedicated employees. Each comma tells part of a larger story about what truly makes a unicorn.

Creative Challenge:

How do you visualize the invisible threads that connect a startup's key stakeholders? I needed to create three distinct yet harmonious paintings that could stand alone while telling a unified story about the delicate balance required for startup success

Oil on linen canvas + an email newsletter about growing your startup
72x55 cm 28x21 inch

Execution:

The triptych unfolds across three canvases, each representing one "comma" in our billion-dollar dream. Rather than focusing on the monetary aspect, each panel celebrates the human elements that drive success: the trust of investors, the joy of satisfied customers, and the passion of team members. Together, they reveal that true unicorn status isn't just about valuation - it's about creating harmony between all those who believe in your vision.